Description

In a sea of creatives, it takes a lot to stand out. There’s all kinds of advice out there about how to set yourself apart, but tired, generic suggestions won’t get you very far.

The truth is that standing in your own authentic voice is the only reliable way to rise above the noise and find your place as a working freelancer. You can have all the bona fides in the world, but if you don’t know who you are, you’re going to get passed over, every time.

By shining a light on the natural gifts of your personality, you can sidestep imposter syndrome and win over your ideal clients. When you learn how to stand in your own confidence as a creative collaborator, you’ll start to build and identify your personal mission, the secret driving force that you can use to develop your career and your sense of value and purpose in the world.

In this 60-minute webinar, we’ll uncover how authenticity is deeply tied to the growth of both your freelance business and your editing craft. You’ll learn how developing your sense of your core self and applying it to your work is the best thing you can do to secure your future success. We’ll discuss the ins and outs of authenticity and break down the four components of authentic work: Emotions, Significance, Purpose, and Responsibility. Through this rubric, you’ll learn how to build and nurture client relationships, respond to and offer feedback from a place of steadiness, understand your own value and the value of your work, and sell those things as your unique skillset. At the end of just one hour, you’ll be on the path to doing consistent, meaningful work with skill and purpose.

Lia Aprile (she/her) makes her living writing scripts, stories, and marketing materials for companies big and small—from Fortune 500 pharmaceuticals and e-learning companies to small scrappy start-ups, marketing, production, and graphic design firms. She also ghostwrites for executives and business leaders across industries, helping them share their own authentic voice and mission with the world. Lia currently lives in Seattle with her sweet husband and three kids in a home where there is never not a dishwasher to unload. As a writer, Lia considers her job one of translation: Ideas into feelings. Knowledge into inspiration. After nearly twenty years of writing, Lia has begun to share her techniques and insights—especially when it comes to living and working authentically—with a growing number of followers. She’s excited to share some of that hard-won knowledge here at the EFA.