Description

Content marketing is a long-term marketing strategy you can use to help potential clients understand and trust in your freelance editing skills. When you produce and share a piece of content marketing—such as a blog post, essay, or op-ed, or an interview on a website, podcast, or YouTube channel—you establish your credibility as an expert who understands the needs and perspective of your clients. Done well, content marketing attracts inbound sales over time, building your reputation and your freelance academic editing business. 

In this 90-minute session, you’ll learn how to develop compelling pieces of content marketing. With reference to specific essays and interviews that showcase editors of academic writing, we’ll discuss how to determine your audience, decide where to publish your content, and pitch your idea to an appropriate venue. You’ll also see examples of real pitches that led to published articles in the magazine Inside Higher Ed, and learn the elements of an effective pitch. 

This webinar will be of most benefit to you if you have two or more years of experience and are looking to increase the reach of your marketing and the volume of inbound inquiries in the genres you most enjoy. In the academic editing domain, content marketing can be an effective strategy for writing coaches, indexers, and editors of all kinds. You’ll come away from this session with a clear sense of how it can work for you, no matter which end of the business you’re in.

Letitia Henville (she/her) is a book nerd, bad swimmer, and the author of the monthly academic writing advice column “Ask Dr. Editor.” She specializes in editing for faculty members in the health sciences, education, social sciences, and humanities, with a special focus on grant applications and tenure and promotion dossiers. In June 2022, she launched the free tool writingwellishard.com to help academics to learn to write like the best in their discipline.