Description

With the right strategy, Instagram can be a powerful tool for reaching your ideal clients and growing your freelance editing business. But how do you optimize your Instagram presence to get the most out of it? Do you really need to invest time in going live and editing complicated Reels? We’ll explore the ins and outs of Instagram’s organic features and how to leverage them to amplify your offers and connect with your ideal leads.

During this one-hour webinar, we’ll learn how and when to tweak an Instagram profile that speaks to your ideal audience. We’ll review organic, unpaid features available on Instagram that go beyond hashtags, Stories, and Reels, and go over how to use them to boost real-life engagement. We’ll also discuss how to create content that aligns with your values, interests, and strengths.

You’ll get an overview of best practices for writing captions, developing consistent visuals (it’s the lighting!), and evaluating storytelling strategies, harnessing only what comes naturally and easily. By the end of the webinar, you’ll have a better understanding of how to optimize an organic and sustainable Instagram presence to generate leads and get valuable feedback for your freelance editing business. As a bonus, you’ll get a list of reliable sources that track platform updates and algorithmic changes.

This webinar is geared towards people who already have hands-on experience in creating regular Instagram posts, carousels, Stories, and Reels. Experience with Live isn’t necessary to get the most out of the session.

Neva Talladen (she/her) is a developmental and copy editor with more than ten years of training and experience in editorial work, publishing, and business. She founded Otherwordy Editing to advocate for “other” stories from underrepresented cultures and marginalized voices. She’s a consulting editor for Row House Publishing and Spirit Bound Press. She’s also the community manager and editor for Talking Writing, a literary podcast on the creative life.