Description
Editorial Freelancing 101
Whether you’ve been thinking about quitting your 9-to-5 or you want to earn some income on the side while putting your training and skills to good use, this masterclass will give you actionable tips on setting up your business and finding your first clients. You’ll walk away with a clear idea of the steps you’ll need to take to launch and run a successful editorial freelancing business.
Lean Business Plans for Freelance Editors
Using the world-renowned lean canvas model developed by Ash Maurya, this webinar will demystify the process of creating a simple, straightforward plan for your new or established freelance business. You’ll learn why a lean business plan is a perfect fit for freelancers, and how to address your unique business needs, set prices, and find your ideal clients. You’ll come away from this session with plenty of concrete, actionable information so you can make educated decisions on how to get started, level up, and improve the odds of success.
Business Data for Freelance Editors
It can be overwhelming to figure out whether a client’s proposed timeline is realistic, which of your marketing strategies are paying off, and whether this month’s income will pay for that grammar course you’ve been eyeing. Fortunately, tracking your business data keeps you in control of it all. This webinar will explain how keeping records of your business income and expenses, project details, holidays, CPD, and marketing strategies can help you make smarter business decisions and meet your business goals.
Creating a Persuasive Website for Your Freelance Business
You know you need a website for your freelance business, but what should it include? How should it present you and your services? And, most importantly, how can it be better at turning visitors into paying clients? The answer is less about what your website says and more about how persuasively it says it. In this webinar, you’ll learn five ways to add persuasion to your website, see how high-converting websites work their magic, and walk away with a plan to put your website to work.
Winning Clients Over with Sample Edits and Proposals
This webinar will cover the three pillars of launching the client relationship: a deep, empowered idea of your ideal client and project niche; sample edits tailored to each editing service’s scope and objective; and proposals designed to educate, impress, and convert. It will also touch on how to assess manuscripts to create accurate quotes, how to sell your authentic value, and how to say no for the sake of growth.
Live webinar, December 5: Understanding and Explaining Your Editing Decisions
Many writers want to retain full control over their work and may resist implementing editorial suggestions that they don’t understand or find challenging. However, if you’re proactive in developing and maintaining your clients’ trust, they will have a much easier time accepting your recommended changes. This webinar is aimed at beginning editors, specifically those who focus on proofreading, copyediting, or line editing fiction or nonfiction, and will discuss specific steps you can take to reassure a writer that you truly have their best interests in mind.
