Editorial Freelancers Association



October 23, 2014 - 1:08 AM

EMPLOYERS

FREELANCERS


This Weekend: California Capital Book Festival. Meet us at Booth 613!

Fall 2014 Education Catalog

Registrationgo

Advance registration is always required for EFA courses, to which nonmembers as well as members are welcome. Be sure to register early to avoid missing out.

Registration for webinars closes 1 business day before the webinar takes place. Registration for online courses closes 2 business days before the start date of the course. Please register with the email address at which you wish to receive course messages.

For more information on registration, see the registration form.

For information on how online courses and webinars are conducted, see the Education Program page.

E-Editing I: PDF Markup (Online)

E-Editing I and II Combo (Online)

Getting Started as a Freelancer (Webinar)

WordPress at 10,000 Feet (Webinar)

The WordPress Webinar Series A To Z

Developmental Editing for Fiction (online)

Grammar Refresher for Editors and Writers: Part 1 (5 weeks online)

Grammar Refresher Combo: Parts 1 and 2 (10 weeks online)

NEW! Fiction Writing (Online)

Copyediting 101 (Online)

Websites for Freelancers (Webinar)

Ruth's Combo Webinars (Getting Started as a Freelancer, Websites for Freelancers, Basics of Editing and Proofreading (set of 3 Webinars)

Building Your WordPress Site: Beyond the Bare Essentials (Webinar)

Blogger Heaven (Webinar)

E-Editing II: Editing in Word (Online)

Plugins: Apps That Make WordPress Sizzle (Webinar)

Basics of Editing and Proofreading (Webinar)

Grammar Refresher for Editors and Writers: Part 2 (5 weeks online)

NEW! The Pricing (and Estimating) Is Right! (Webinar)


Scroll down for details on any of these classes.

E-Editing I: PDF Markup (Online)

October 2 – October 23 (Course will remain open until 10/30)
Online

Editing today involves products that are more often electronic, and workflows that have moved onto the computer screen. Marking up PDFs is now an essential skill. This seminar will explore ways to use free Adobe Reader software to mark up PDFs of manuscripts and media such as websites, apps, comic books, and presentation slides.

In this hands-on course, you will explore the tools through structured lessons that incorporate video demos and exercises for self-testing. Mark up the page as with pencil on paper, use stamps of proofreader's marks, or use the mark-up tools. Get feedback and troubleshooting help from the instructor and work with the other students to find what works best for you and for your clients. The focus is on marking up edits, not on changing the PDF.

Advanced Acrobatics have been added to this popular course, expanding the content to a full 4 lessons. This includes production-like moves such as sorting comments and mark-up, attaching files, combining objects, comparing documents, adding bookmarks and hyperlinks, finding the word count, and moving pages between PDFs. The full Adobe Acrobat program is required for those aspects. We recommend trying the free trial during the course.

To take this course, you should have a knowledge of:

  • proofreader's marks
  • file creation and management
  • menu options and navigation
  • mousing and keyboard navigation
  • basic word processing functions such as cut, copy, paste, undo, save as, spellcheck, bold, italic, and indenting

You will need:

  • Adobe Reader XI (free)
  • access to YouTube videos
  • email
  • Acrobat Standard or Pro X or XI (free trial version OK, note that version 9 is very different)

Instructor Adrienne Montgomerie has been teaching editors to master editing on-screen for four years. Publishers such as Pearson, McGraw, and HarperCollins are the mainstay of her 17-year-old freelance editing business. For her writing about editing, check Copyediting.com blog and the Right Angels and Polo Bears podcast.

"The instructor impressed me with her deep experience and extensive grasp of the content of the course. She answered all questions quickly and comprehensively. Her presentation was cogent and funny."

EFA members $159 — nonmembers $179

DISCOUNT: Save 20% when you sign up for E-editing I and II. This popular course has been revised, expanded and split. The second half is E-editing II: Editing in Word. To sign up for both parts at a discounted price, select the combo option.

Registration is closed for this class.

E-Editing I and II Combo (Online)

NOTE: This is a Combo Class

October 2 — November 20
Online

Please see the descriptions for the individual classes.

"Taking the two e-editing courses has boosted my confidence in my existing skills and given me the direction I needed to explore more challenging skills. Thank you for the tailored course offering!"

EFA members $254 — nonmembers $286

These are the 20% discounted combo prices for E-Editing I and II.

Registration is closed for this class.

Getting Started as a Freelancer (Webinar)

(WEBINAR)

Tuesday, October 7, 7:00-8:00 pm EDT
Webinar (You'll receive a link to Go To Webinar about a day before the date)

Find out what it takes to jump-start your dream of living the freelance lifestyle: setting up and organizing, finding work, networking, using resources, getting paid, combating isolation, and more from an EFA colleague who's been there and done that, resulting in a successful freelance career for many years. Energize your freelance efforts with practical, upbeat insights into the joys and challenges of freelancing. (Even seasoned freelancers will garner new insights and useful suggestions.)

Instructor Ruth E. Thaler-Carter is the author of the EFA's "Freelancing 101: Launching Your Editorial Business" and author/publisher of "Get Paid to Write! Getting Started as a Freelance Writer."

EFA members $49 — nonmembers $69

See "Ruth's Webinar Combo" for special pricing on all 3 of her webinars. Select that course for the special discounted rate.

Registration is closed for this class.

WordPress at 10,000 Feet (Webinar)

Friday, October 10, 3:00-4:00 pm EDT
Webinar (You'll receive a link to Go To Webinar about a day before the date)

This overview is for the real beginner of WordPress to learn about its main features. Covered topics will include:

  • The famous 5-minute WordPress installation
  • A tour to the key features of a WordPress site admin
  • Creating first pages and posts with images and videos
  • Understanding the nature of a blog
  • Introduction to themes and plugins
  • How to get a domain name and web hosting service

This webinar is a must if you are just getting started or have tried WordPress (or wordpress.com) and are not sure how it works.

Each webinar is presented live by veteran web design instructor Bud Kraus. A 45-minute presentation will be followed by 15 minutes of Q & A. All webinars are recorded so if you miss one or need to review instructions this is ideal. For additional information, see http://www.joyofcode.com/wpatoz-efa. E-mail any questions to Bud Kraus at bud@joyofcode.com.

Attendees can request to have a WordPress site set up to practice learning WP.

Bud Kraus is a web design instructor and consultant. He's a promoter and practitioner of best practices through the use of web design standards. Over the past 10 years, Bud has taught the fundamentals of web design to thousands from around the world. He has done this through his online web design training service, Joy of Code, and in his classes at Pratt Institute, Fashion Institute of Technology, and 3rd Ward. Bud has worked in many capacities from webmaster to online communications producer to site re-development advisor. Throughout, his role has always been to educate students and clients on why doing things the right way matters.

EFA members $59 — nonmembers $79

This webinar is one of four October Friday webinars that make up The WordPress Webinar Series A to Z. Register for the series to receive a 20% discount off the individual webinar price.

Registration is closed for this class.

The WordPress Webinar Series A To Z

(SERIES OF 4 WEBINARS)

Four Fridays, October 10, 17, 24, 31, 3:00-4:00 pm EDT
Webinar (You'll receive a link to GoToWebinar a day before the course date)

Thinking of learning WordPress? The EFA and New York City web design instructor Bud Kraus have the solution for you! Get started with WordPress and master its power as a web site–making tool. Select this series of 4 webinars that covers WordPress from top to bottom, including these topics:

  • WordPress at 10,000 Feet, October 10, 3:00-4:00 pm EDT
  • Building Your WordPress Site: Beyond the Bare Essentials, October 17, 3:00-4:00 pm EDT
  • Blogger Heaven, October 24, 3:00-4:00 pm EDT
  • Plugins: The Apps That Make WordPress Sizzle, October 31, 3:00-4:00 pm EDT

See the individual course listings for a description of each.

You can take one or more individual webinars or this entire series, which is offered here at a 20% discount off the individual webinar prices.

Each webinar is presented live by veteran web design instructor Bud Kraus. A 45-minute presentation will be followed by 15 minutes of Q & A. All webinars are recorded so if you miss one or need to review instructions this is ideal. For additional information, see http://www.joyofcode.com/wpatoz-efa. E-mail any questions to Bud Kraus at bud@joyofcode.com.

The starting time for each webinar is 3 PM EDT.

Attendees can request to have a WordPress site set up to practice learning WP.

Bud Kraus is a web design instructor and consultant. He is a promoter and practitioner of best practices through the use of web design standards. Over the past 10 years, Bud has taught the fundamentals of web design to thousands from around the world. He has done this through his online web design training service, Joy of Code, and in his classes at Pratt Institute, Fashion Institute of Technology, and 3rd Ward. Bud has worked in many capacities from webmaster to online communications producer to site re-development advisor. Throughout, his role has always been to educate students and clients on why doing things the right way matters.

EFA members $188 — nonmembers $253

Choose the Webinar Series for a 20% discount off the individual price of the WordPress webinars.

Registration is closed for this class.

Developmental Editing for Fiction (online)

October 13 — November 10 (4 weeks)
Online

Developmental Editing for Fiction is a new online class for editors interested in working with novelists and short story writers to develop their work. If you have some experience with editing but haven't worked with fiction, then this is the class for you. We'll cover the basics of developmental editing (what it is and isn't), the specifics of developmental editing in fiction (for example, the specific problems and judgments calls you run into with fiction), working with novelists, and finding clients.

Instructor Jennifer Lawler is the author or coauthor of more than 30 books, including a number of novels under various pen names. A former college English teacher—try not to hold that against her—she now works as a freelance writer and book development editor. She has worked as an acquisitions editor for a romance imprint and was once a literary agent. In her spare time, she teaches copyediting for the University of California–San Diego, even though she unfortunately lives nowhere near San Diego. She earned her PhD in medieval English literature from the University of Kansas and a black belt in Taekwondo at approximately the same time. She has not quite decided which has been more useful.

EFA members $199 — nonmembers $219

Registration is closed for this class.

Grammar Refresher for Editors and Writers: Part 1 (5 weeks online)

Mondays, October 13—November 10
Online

Instructor April Michelle Davis, M.P.S., owner of Editorial Inspirations, offers this specialized class designed for those who are in the editing industry (or who want to become freelance editors), as well as for people who write for a living (and who doesn't!). This hands-on, interactive class will provide detailed discussions about parts of speech, clauses, phrases, parallel structure, comparisons, double negatives, modifiers, punctuation, and spelling. Add the course to your resume, strengthen your skills, and learn how to run your editing business like a professional.

Class topics for Part 1 include:

  • Parts of Speech: Introduction, Nouns, Pronouns
  • Parts of Speech: Adjectives, Adverbs, Conjunctions, Prepositions
  • Parts of Speech: Subjects and Verbs
  • Clauses and Phrases
  • Parallel Structure

April is the owner of Editorial Inspirations, an editorial service at www.editorialinspirations.com. She is a lifetime member of the American Copy Editors Society, the Virginia Chapter Coordinator of EFA, and a past chapter chair for the American Society for Indexing.

EFA members $179 — nonmembers $199

DISCOUNT: Save big when you sign up for Grammar Parts 1 and 2. To sign up for both parts at a discounted price, select the Grammar Refresher Combo option.

Registration is closed for this class.

Grammar Refresher Combo: Parts 1 and 2 (10 weeks online)

Mondays, October 13—December 15
Online

Instructor April Michelle Davis, M.P.S., owner of Editorial Inspirations, offers this specialized class designed for those who are in the editing industry (or who want to become freelance editors), as well as for people who write for a living (and who doesn't!). This hands-on, interactive class will provide detailed discussions about parts of speech, clauses, phrases, parallel structure, comparisons, double negatives, modifiers, punctuation, and spelling. Add the course to your resume, strengthen your skills, and learn how to run your editing business like a professional.

April is the owner of Editorial Inspirations, an editorial service at www.editorialinspirations.com. She is a lifetime member of the American Copy Editors Society, the Virginia Chapter Coordinator of EFA, and a past chapter chair for the American Society for Indexing.

EFA members $251 — nonmembers $276

DISCOUNT: Special discount price for Parts 1 and 2 of Grammar Refresher. See the individual course listings for details of content.

Registration is closed for this class.

NEW! Fiction Writing (Online)

October 14 — November 24 (6 weeks)
Online

This course is designed to help both beginning and experienced writers of fiction focus on the various elements of fiction and on practical tips, methods, and strategies for writing fiction. This will be accomplished through lectures, readings, collaborative group discussions, assignments, and reflections. During the class, participants can start or complete their own works of fiction. They may choose to share their work with the class, but this is not required. Also, class participants will share their thoughts and experiences as well as usable ideas for those interested in writing fiction, including short stories and novels. Elements of fiction to be analyzed in terms of fiction writing include plot, character, point of view, setting, description, dialogue, tone, narration, and theme as well as writing and revision techniques. Class participants should leave the class with an improved understanding of how to write fiction.

Required Materials:

  • Novakovich, Josip. Fiction Writer's Workshop. 2nd ed. Cincinnati, OH: Writer's Digest Books, 2008. (ISBN-13: 978-1582975368)
  • Steele, Alexander, ed. Writing Fiction: The Practical Guide from New York's Acclaimed Creative Writing School. New York: Bloomsbury, 2003. (ISBN-13: 978-1582343303)

Recommended Materials:

  • Cleaver, Jerry. Immediate Fiction: A Complete Writing Course. New York: St. Martin's Griffin, 2004. (ISBN-13: 978-0312302764)
  • <.i>King, Stephen. On Writing. New York: Pocket Books, 2000. (ISBN-13: 978-0743455961)

Eric Reeder, the instructor, has over 15 years of experience and is a freelance editor and proofreader. One of his specialty areas is helping writers of fiction and nonfiction improve their manuscripts so that they are ready to publish. In his spare time, he enjoys spending time with his wife and son, swimming, going to the beach, and writing.

EFA members $199 — nonmembers $219

Registration is closed for this class.

Copyediting 101 (Online)

October 15 — November 19 (5 weeks)
Online

In this online course, you will learn the basic concepts and skills of nonfiction copy editing, relying on the Chicago Manual of Style, 16th ed. Find out how to assess manuscripts, prep them for editing, work effectively on screen, make smart choices, format references, use style guides and style sheets, choose words effectively, correct grammar, keep the author's voice, query, fact check, and much more. Get a solid foundation of skills for your editing career!

Required materials include: Chicago Manual of Style, 16th ed., and Einsohn's The Copyeditor's Handbook. A suggested reference is Carol Fisher Saller's Subversive Copyeditor.

Instructor Laura Poole is the founder of Archer Editorial Services, specializing in copyediting scholarly nonfiction books and providing editorial training and consulting. Laura is also the trainer for Copyediting/Proofreading Bootcamp, an intensive course for those wishing to break into publishing as an editor or proofreader. For more about Laura, visit her at http://www.archereditorial.com.

EFA members $179 — nonmembers $199

Sorry, this class has been completely booked.

Websites for Freelancers (Webinar)

(WEBINAR)

Thursday, October 16, 7:00-8:00 pm EDT
Webinar (You'll receive a link to Go To Webinar about a day before the date)

Being a talented freelance writer, editor, proofreader or other editorial professional is not enough to get clients these days. You also have to get noticed on the World Wide Web, and that means having your own website. Get tips on why writers should have websites, how to get a site started, whether and how to find and use templates, costs, crafting "content" that gets noticed, finding and working with designers, and developing an effective design that will help attract readers and publishers to your work. Examples will include sites that illustrate both what to do and what not to do. Note: This is a general class, not a high-tech offering.

Presenter Ruth E. Thaler-Carter maintains and updates her own website and has created, revamped or updates/maintains sites for several clients.

EFA members $49 — nonmembers $69

See "Ruth's Webinar Combo" for special pricing on all 3 of her webinars. Select that course for the special discounted rate.

Registration is closed for this class.

Ruth's Combo Webinars (Getting Started as a Freelancer, Websites for Freelancers, Basics of Editing and Proofreading (set of 3 Webinars)

(WEBINAR)

October 7, October 16, November 5; 7:00-8:00 pm Eastern
Webinar (You'll receive a link to Go To Webinar about a day before the date)

See individual listings for more details. This is a combination 3-webinar course offered by Ruth Thaler-Carter.

EFA members $117 — nonmembers $165

Combo rate for 3 webinars by Ruth Thaler-Carter

Registration is closed for this class.

Building Your WordPress Site: Beyond the Bare Essentials (Webinar)

Friday, October 17, 3:00-4:00 pm EDT
Webinar (You'll receive a link to Go To Webinar about a day before the date)

Go beyond the bare essentials and learn how to build out your site. This webinar covers:

  • What to look for when choosing a theme
  • Exploring themes, key features, menus, customization, templates, and more
  • Adding pages and managing them in your site
  • Creating links to pages on your site and to other sites

Attendees can request to have a WordPress site set up to practice learning WP.

Each webinar is presented live by veteran web design instructor Bud Kraus. A 45-minute presentation will be followed by 15 minutes of Q & A. All webinars are recorded so if you miss one or need to review instructions this is ideal. For additional information, see http://www.joyofcode.com/wpatoz-efa. E-mail any questions to Bud Kraus at bud@joyofcode.com.

Bud Kraus is a web design instructor and consultant. He's a promoter and practitioner of best practices through the use of web design standards. Over the past 10 years, Bud has taught the fundamentals of web design to thousands from around the world. He has done this through his online web design training service, Joy of Code, and in his classes at Pratt Institute, Fashion Institute of Technology, and 3rd Ward. Bud has worked in many capacities from webmaster to online communications producer to site re-development advisor. Throughout, his role has always been to educate students and clients on why doing things the right way matters.

EFA members $59 — nonmembers $79

This webinar is one of four October Thursday webinars that make up The WordPress Webinar Series A to Z. Register for the series to receive a 20% discount off the individual webinar price.

Registration is closed for this class.

Blogger Heaven (Webinar)

(WEBINAR)

Friday, October 24, 3:00-4:00 pm EDT
Webinar (You'll receive a link to Go To Webinar about a day before the date)

Learn all the components of a blog to make it work best for you, including:

  • Working with widgets
  • Using categories and tags
  • Managing comments
  • Adding a feature image
  • Using blog formatting

This webinar reviews one of the most essential elements of a good WordPress site—the blog!

Attendees can request to have a WordPress site set up to practice learning WP.

Each webinar is presented live by veteran web design instructor Bud Kraus. A 45-minute presentation will be followed by 15 minutes of Q & A. All webinars are recorded so if you miss one or need to review instructions this is ideal. For additional information, see http://www.joyofcode.com/wpatoz-efa. E-mail any questions to Bud Kraus at bud@joyofcode.com.

Bud Kraus is a web design instructor and consultant. He's a promoter and practitioner of best practices through the use of web design standards. Over the past 10 years, Bud has taught the fundamentals of web design to thousands from around the world. He has done this through his online web design training service, Joy of Code, and in his classes at Pratt Institute, Fashion Institute of Technology, and 3rd Ward. Bud has worked in many capacities from webmaster to online communications producer to site re-development advisor. Throughout, his role has always been to educate students and clients on why doing things the right way matters.

EFA members $59 — nonmembers $79

This webinar is one of four October Thursday webinars that make up The WordPress Webinar Series A to Z. Register for the series to receive a 20% discount off the individual webinar price.

» Register now!

E-Editing II: Editing in Word (Online)

October 30 – November 20 (Course site will remain available until November 27)
Online

Editing manuscripts on a computer gives you access to many tools that make work faster and more accurate. This course will take you through Word's Track Changes feature and on to macros and plug-ins with a stop by the many alternative tools including advanced find and replace, wildcards, styles, and customizations that truly make the work fly.

Presented online, this course consists of emailed lessons with video demos and self-check exercises. Get feedback and troubleshooting from the instructor and work with the other students to find what works best for you and for your clients. The focus is on efficient editing, not on language or grammar.

To take this course, you should have a knowledge of:

  • file creation and management
  • menu options and navigation
  • mousing and keyboard navigation
  • basic word processing functions such as cut, copy, paste, undo, save as, spellcheck, bold, italic, and indenting

You will need:

  • Word 2003 or newer (note that the 2008 version for Mac does not support macros)
  • access to YouTube videos
  • email

Recommended:

  • Windows platform for some plug-ins, but the course is slanted toward Mac

Instructor Adrienne Montgomerie has been teaching editors to master editing on-screen for four years. Publishers such as Pearson, McGraw, and HarperCollins are the mainstay of her 17-year-old freelance editing business. For her writing about editing, check Copyediting.com blog and the Right Angels and Polo Bears podcast.

"Taking the two e-editing courses has boosted my confidence in my existing skills and given me the direction I needed to explore more challenging skills. Thank you for the tailored course offering!"

EFA members $159 — nonmembers $179

DISCOUNT: Save 20% when you sign up for both E-editing I and II. This popular course has been revised, expanded and split. The first half is E-editing I: PDF Markup. To sign up for both parts at a discounted price, select the combo option.

» Register now!

Plugins: Apps That Make WordPress Sizzle (Webinar)

Friday, October 31, 3:00-4:00 pm EDT
Webinar (You'll receive a link to Go To Webinar about a day before the date)

Learn about plugins that make WP safer, more useful, and engaging for your audience. View demonstrations of:

  • How to find and install any plugin
  • Plugins that do all kinds of things that WP does not do out of the box
  • Social media plugins
  • Plugins that integrate your site with third party vendors who perform a wide range of tasks, such as e-commerce and email propagation

This webinar reviews one of the most essential elements of a good WordPress site—the blog!

Attendees can request to have a WordPress site set up to practice learning WP.

Each webinar is presented live by veteran web design instructor Bud Kraus. A 45-minute presentation will be followed by 15 minutes of Q & A. All webinars are recorded so if you miss one or need to review instructions this is ideal. For additional information, see http://www.joyofcode.com/wpatoz-efa. E-mail any questions to Bud Kraus at bud@joyofcode.com.

Bud Kraus is a web design instructor and consultant. He's a promoter and practitioner of best practices through the use of web design standards. Over the past 10 years, Bud has taught the fundamentals of web design to thousands from around the world. He has done this through his online web design training service, Joy of Code, and in his classes at Pratt Institute, Fashion Institute of Technology, and 3rd Ward. Bud has worked in many capacities from webmaster to online communications producer to site re-development advisor. Throughout, his role has always been to educate students and clients on why doing things the right way matters.

EFA members $59 — nonmembers $79

This webinar is one of four October Thursday webinars that make up The WordPress Webinar Series A to Z. Register for the series to receive a 20% discount off the individual webinar price.

» Register now!

Basics of Editing and Proofreading (Webinar)

(WEBINAR)

Wednesday, November 5, 7:00-8:00 pm EST
Webinar (You'll receive a link to Go To Webinar about a day before the date)

If you're one of those people with strong skills in grammar and a sharp eye for typographical errors and clunky writing who is interested in working as an editor or proofreader, or if you want to improve your understanding of basic editing and proofreading skills and processes, this class is for you. Topics include necessary skills and characteristics, marks and symbols, important style manuals, editing vs. proofreading, levels of editing, using Microsoft Word and Acrobat/PDFs, and working effectively with clients and colleagues. You will also expand your files of helpful resources, including publications, organizations and more. This practical overview is applicable to both freelance and in-house colleagues.

Presenter Ruth E. Thaler-Carter provides editing and proofreading services to a wide variety of clients, from magazines and newsletters to law and PR firms, websites, individuals, and businesses large and small.

EFA members $49 — nonmembers $69

See "Ruth's Webinar Combo" for special pricing on all 3 of her webinars. Select that course for the special discounted rate.

» Register now!

Grammar Refresher for Editors and Writers: Part 2 (5 weeks online)

Mondays, November 17—December 15
Online

Instructor April Michelle Davis, M.P.S., owner of Editorial Inspirations, offers this specialized class designed for those who are in the editing industry (or who want to become freelance editors), as well as for people who write for a living (and who doesn't!). This hands-on, interactive class will provide detailed discussions about parts of speech, clauses, phrases, parallel structure, comparisons, double negatives, modifiers, punctuation, and spelling. Add the course to your resume, strengthen your skills, and learn how to run your editing business like a professional.

Topics for Part 2 include:

  • Comparisons
  • Double Negatives and Modifiers
  • Punctuation: Apostrophes, Brackets, Commas, Colons, Ellipses
  • Punctuation: Em Dashes, En Dashes, Hyphens, Quotation Marks, Semicolons, Slashes
  • Spelling

April is the owner of Editorial Inspirations, an editorial service at www.editorialinspirations.com. She is a lifetime member of the American Copy Editors Society, the Virginia Chapter Coordinator of EFA, and a past chapter chair for the American Society for Indexing.

EFA members $179 — nonmembers $199

DISCOUNT: Save big when you sign up for Grammar Parts 1 and 2. To sign up for both parts at a discounted price, select the Grammar Refresher Combo option.

» Register now!

NEW! The Pricing (and Estimating) Is Right! (Webinar)

Wednesday, November 19, 6-7 pm EST
Webinar (GoToWebinar)

Strategic pricing of your services isn't just a matter of throwing out a number and praying a client says "yes." In "The Pricing (and Estimating) Is Right!" webinar, instructor Jake Poinier walks you through the critical steps of formulating your price structure and presenting your estimates in the most persuasive manner possible. Topics will include the following (and more!):

  • How to create estimates that provide maximum sales impact and negotiating leverage
  • Why project pricing almost always trumps hourly rates
  • When it's time to raise your rates—and how to do it
  • Avoiding the danger zone with slow-paying and nickel-and-dime clients
  • Overcoming objections—without discounting your fees

Perhaps it seems as if your prospects and clients always have the upper hand in negotiations, or maybe you're busier than ever but wish you were more profitable given your level of skills and experience. Either way, this webinar will help you understand the practical steps for securing better jobs at higher rates. Note: If you have a specific pricing/estimating topic you'd like to see covered during the session, please email Jake at jake@boomvangcreative.com. Instructor Jake "Dr. Freelance" Poinier is the author of The Science, Art and Voodoo of Freelance Pricing and Getting Paid and Help! My Freelancers Are Driving Me Crazy. As a freelance writer and editor since 1999, Jake's clients have included companies such as AT&T, Starwood Hotels & Resorts, National Speakers Association, Henkel, and UPS. He blogs regularly on freelance topics at http://www.DearDrFreelance.com and has been a member of EFA since 2009.

Jake was Keynote Speaker at Communications Central 2014. Here's what participants said:

  • “Your presentation was highly entertaining, by the way, and valuable too. Even after years of freelancing, I had something to learn from you and I really appreciated the sailboat analogy.”

  • “What I like best about your approach is summed up in this line ~ 'making decisions...should be based on your business, not on what everybody else is doing or recommending.'”
 

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