Editorial Freelancers Association



September 28, 2016 - 1:07 AM

EMPLOYERS

FREELANCERS


News and Events

Session 2: 2016 Education Catalog

Registrationgo

Advance registration is always required for EFA courses, to which nonmembers as well as members are welcome. Be sure to register early to avoid missing out.

Registration for webinars closes two business days before the webinar takes place. Registration for online courses closes two business days before the start date of the course. Note that we cannot accommodate late registrations.

Please register with the email address at which you wish to receive course messages. If you are paying for a student other than yourself, have them log in and register with their own EFA account (Member or Guest), and you will have an opportunity to enter your billing information on a subsequent screen.

For more information on registration, see the registration form.

* For information on how EFA's online courses and webinars are conducted, see the Education Program page.

Editing for Visual Content (NEW! Online)

[The registration period for this class has ended.]

A Primer on Academic Editing (NEW Webinar!)

Book Mapping for Developmental Editors (Online)

[The registration period for this class has ended.]

Simplify Word with Macros (Online)

Niche or Specialist vs. Generalist: What Works for You? (NEW! Webinar)

Developmental Editing of Fiction: Intermediate (Online)

Grammar Refresher for Editors and Writers: Part 2 (Online)

E-Editing on the Mac: Editing in Word for Mac (Online)

Getting the Most Out of EFA Membership (FREE and NEW! Webinar)

WordPress at 10,000 Feet (Webinar)

WordPress A To Z (Webinar Series)

Choosing the Right Business Entity for Your Freelance Business (NEW! Webinar)

Ghostwriting 101 (New! Webinar)

Copyediting: Intermediate (Online)

Developmental Editing of Fiction: Advanced (Online)

Marketing 101: Fundamentals and Theory for Marketing Your Freelance Business (NEW! Online)

Getting Crafty in Freelancing (NEW! Webinar)

How to Write a Winning Book Proposal (Webinar)

Becoming a Speaker/Presenter as a Freelancer (NEW! Webinar)

The Pricing (and Estimating) Is Right! (Webinar)

Copyediting: Advanced (Online)

Freelancing for Nonprofits (NEW! Webinar)

Successful Self-Publishing From Both Sides (Webinar)

Developmental Editing of Nonfiction (Companion Webinars 1 and 2)

Developmental Editing of Nonfiction (Online)

Freelancing 101 (Webinar Recording)

Basics of Editing and Proofreading (Webinar Recording)

Websites for Freelancers (Webinar Recording)


Editing for Visual Content (NEW! Online)

CANCELED

Sakai

Designed for editors, this course is about directing and refining the content of visuals, not about using software to manipulate them. Visuals include graphics, charts, illustrations, diagrams, and photos. Sometimes, even words alone become a visual when they are subjected to artistic treatment and set apart from the narrative.

This course is participatory. In discussions with course-mates, we will explore questions about visuals and the challenges of applying visual communication principles to a broad range of products and work streams. Attendees should start collecting good and bad examples of visuals now for the class to discuss as a group.

There are no editing-industry standards for editing visual elements in the way that there are standards for copyediting or proofreading. There are different sorts of concerns and varying levels of refinement when it comes to evaluating visuals. We will discuss how to determine whether visuals contribute enough value to merit their expense, where they can aid understanding and communication, pitfalls of accuracy and communication to watch for, and quality assurance considerations.

Adrienne Montgomery is an experienced instructor, editor, computer support tech, and course designer. She has:

  • run seminars on a variety of topics including editing, marketing, software use, and advanced first aid for fire and rescue personnel.
  • taught computer use to hospital staff and the general public since 2002.
  • designed courses to meet provincial and state standards in the maths and sciences since 1997.
  • taught computer skills specifically for editing since 2012—these were geared toward different editorial tasks: structural editing, copyediting, and proofreading.

Visit Adrienne at her website www.catchthesun.net.

EFA members $99 — nonmembers $119

Registration is closed for this class.

A Primer on Academic Editing (NEW Webinar!)

Webinar

September 29, 4:00-5:00 pm EDT
GoToWebinar

Many opportunities exist to work with academic writers and publications, but editors who lack multiple advanced degrees sometimes hesitate, wondering if they have anything to offer a scholarly writer. Or they may shy away because they find academic writing exasperating and mystifying. This webinar will provide insight into the world of academic writing and writers and offer up a few tricks to help editors tackle scholarly work with confidence.

The webinar will address:

  • How is academic writing/editing different from other types of writing/editing?
  • Why do academics write the way they do?
  • What should editors do when working with academic materials?
  • What should editors NOT do?
  • What should you know to get started?
  • Where can you look for academic editing work?

Presenter Tammy Ditmore, of eDitmore Editorial Services, successfully transitioned from editing for daily newspapers to proofreading articles for scholarly journals without spending a minute in grad school. Much of her work in the past two decades has been with academic writers and publishers, including Sage Publications, Baylor University Press, and Pepperdine University. In addition, Tammy's English-professor husband provides her up-close and personal glimpses into the often-mysterious workings of an academic mind. More information about Tammy and her work is available on her website at http://www.editmore.com.

EFA members $39 — nonmembers $49

» Register now!

Book Mapping for Developmental Editors (Online)

October 3—October 28 (4 weeks)
Online (Sakai)

The creative process can get messy for writers—and editors. It can be challenging to edit a book that's filled with emotional and logistical gaps in logic, dropped storylines, and underdeveloped characters. A book map is an overview of a book that helps editors analyze a manuscript, chapter by chapter and scene by scene. It's a powerful way to get the distance you need to see a book the way a reader will and edit a book at any stage of the creative process. In this class, you'll learn how to:

  • create a book map for picture books, chapter books, middle-grade, YA, and adult novels
  • diagnose and solve problems regarding plot, character development, theme, and more
  • use the book mapping process throughout the development of the book

This class is for any editor who is new to editing fiction or is struggling to analyze a manuscript during the developmental stage.

The class will take roughly 2 hours of your time most weeks, but during the third and fourth week, you may wish to spend many more hours practicing the book mapping technique on a full manuscript.

You will be asked to find a fiction manuscript you can work on during the class. It can be an old manuscript you worked on for a client, your own work, something that's in progress, or even a published book if needed, just something that you can dig into and try the techniques with.

Your instructor Heidi Fiedler has mended books, sold books, bought books, created, packaged, and devoured books. With over ten years' experience in publishing, she has written and edited more than 300 books for clients ranging from Target to Barnes & Noble. Her credits include 180 nonfiction books in partnership with Time for Kids, 90 picture books, chapter books, and middle grade novels, plus a wide variety of activity books, and arts and crafts books. You can learn more about her work and the services she offers at www.helloheidifiedler.com.


"The instructor's 'extra' material on business development was valuable, thorough, and worth the entire price of the class. It would make a great class in and of itself. I have already recommended this class on that basis alone."

"Heidi's manner is very encouraging and positive. She thinks about things in a systematic, problem-solving manner, which is what I needed to understand more about developmental editing and book mapping."

"Heidi delivers manuscript mapping and more with the engaged heart of "your favorite teacher" yet has the eagle eye and insight of a skilled editor. She created a stimulating environment for beginners through experienced editors. Loved the forum chats."

EFA members $99 — nonmembers $109

Registration is closed for this class.

Simplify Word with Macros (Online)

October 5-November 23 (8 weeks)
Online (Sakai)

Do you often perform the same tasks? How much time do you waste doing repetitive tasks at the beginning of each project? At the end? How about just in general throughout the editing process?

In this course, you will learn how to maximize your time by putting those repetitive tasks in a macro, allowing you to push one button and they all will be done!

Some of the tasks that can be put into macros to speed up your process are auto formatting documents (font, size, color, margins, spacing between paragraphs, and double or single spacing documents), search and replace, adding comments, deleting comments, exporting comments, and other advanced concepts.

In addition, you will learn more than one way to create macros so you can do it yourself in whatever way is easiest for you!

Instructor April Michelle Davis is the owner of Editorial Inspirations, an editorial service at www.editorialinspirations.com. She is a lifetime member of the American Copy Editors Society, the Virginia Chapter Coordinator of EFA, and a past chapter chair for the American Society for Indexing.

EFA members $119 — nonmembers $139

» Register now!

Niche or Specialist vs. Generalist: What Works for You? (NEW! Webinar)

October 6, 7:00-8:00 p.m. ET

One of the classic questions for freelancing is whether to specialize in a narrow niche or generalize by offering either more than one editorial service or working in more than one topic or field. Whether you are a freelance writer, editor, proofreader, graphic designer, photographer, website developer or other editorial worker, both of these approaches to freelancing offer potential profits and potential limits. This session will present pros and cons—mostly pros—of both options to help colleagues make better choices about being a specialist or a generalist.

Presenter Ruth E. Thaler-Carter is about as general a generalist as a colleague can be: Her motto is "I can write about anything!" and she provides writing, editing, proofreading, publication production, website, and marketing services to a wide range of clients.

EFA members $39 — nonmembers $49

» Register now!

Developmental Editing of Fiction: Intermediate (Online)

October 10—November 6 (4 weeks)
Online (Sakai)

Intermediate Developmental Editing of Fiction is an online class for editors interested in working with novelists to develop their work. This class is meant for editors who have done some fiction editing and are interested in honing their skills further. It is not intended for beginning editors. We'll cover the more in-depth concerns of developmental editing, diving deeper into issues like perspective, subtext, and voice. We'll cover issues that crop up often: intensive developmental editing, editing experienced authors, and working with manuscripts that need a combination of developmental editing and copyediting.

Week 1. Review of DE functions and exploration of voice and subtext. We'll start with a brief review of the skills a good DE possesses and how to convey information through diplomatic queries and clear revision letters, then go right into an exploration of how to help an author develop her voice. We'll also get into more esoteric questions—how can we help authors use subtlety and subtext to convey information, action, and emotion? What the author leaves out can be as telling as what she puts in. Assignment: Performing a DE that solves plot problems without rewriting the author's voice.

Week 2. Going deep. In this week, we'll discuss how to solve problems that result from the author's unwillingness or inability to go beyond the surface. For example, how to edit a writer who thinks—her heart hammered—is an effective way to communicate fear. We'll dig deep into perspective and world-building (both of which can create show-don't-tell problems). Assignment: Perform a DE that helps the author go deeper into perspective.

Week 3: Scene by scene. In this week, we'll step back and look at how everything hangs together (or doesn't) in a novel, dealing with the interplay of motivation, conflict, character development, and narrative arc. We'll discuss what to do when a piece shows promise but has multiple problems, all of which negatively affect the work. We'll cover how (and when) to provide an intensive developmental edit and what it means to prioritize edits. Assignment: Perform an intensive DE on a sample chapter.

Week 4. Working with the experienced novelist. In this week, we'll discuss how to help an author who doesn't make obvious beginner errors develop her writing. And we'll cover what to do when an author needs a developmental edit and a copyedit rolled into one. Assignment: Do a DE on a sample chapter that does not have obvious errors but still has room to go from good to great.

Instructor Jennifer Lawler is the author or coauthor of more than 30 books, including a number of novels under various pen names. A former college English teacher—try not to hold that against her—she now works as a freelance writer and book development editor. She has worked as an acquisitions editor for a romance imprint and was once a literary agent. In her spare time, she teaches copyediting for the University of California–San Diego, even though she unfortunately lives nowhere near San Diego. She earned her PhD in medieval English literature from the University of Kansas and a black belt in Taekwondo at approximately the same time. She has not quite decided which has been more useful.


“Jennifer's feedback was wonderful. As a freelancer I don't get feedback often, so this was refreshing.”

EFA members $179 — nonmembers $199

See Developmental Editing Combos for discounted price on more than one course in Developmental Editing of Fiction.

» Register now!

Grammar Refresher for Editors and Writers: Part 2 (Online)

October 12-November 9 (5 Weeks)
Online (Sakai)

Instructor April Michelle Davis, M.P.S., offers this specialized class designed for those who are in the editing industry (or who want to become freelance editors), as well as for people who write for a living (and who doesn't!). This hands-on, interactive class will provide detailed discussions about parts of speech, clauses, phrases, parallel structure, comparisons, double negatives, modifiers, punctuation, and spelling. Add the course to your resume, strengthen your skills, and learn how to run your editing business like a professional.

Topics for Part 2 include:

  • Comparisons
  • Double Negatives and Modifiers
  • Punctuation: Apostrophes, Brackets, Commas, Colons, Ellipses
  • Punctuation: Em Dashes, En Dashes, Hyphens, Quotation Marks, Semicolons, Slashes
  • Spelling

April is the owner of Editorial Inspirations, an editorial service at www.editorialinspirations.com. She is a lifetime member of the American Copy Editors Society, the Virginia Chapter Coordinator of EFA, and a past chapter chair for the American Society for Indexing.

EFA members $119 — nonmembers $129

DISCOUNT: Save big when you sign up for Grammar Parts 1 and 2. To sign up for both parts at a discounted price, select the Grammar Refresher Combo option.

» Register now!

E-Editing on the Mac: Editing in Word for Mac (Online)

October 13‐November 3 (Online)
Sakai

Editing manuscripts on a Mac gives you access to many tools that make work faster and more accurate. This course will take you through Word for Mac's Track Changes feature and on to macros and plug-ins with a stop by the many alternative tools including advanced find and replace, wildcards, styles, and customizations that truly make the work fly.

Presented online, this course consists of emailed lessons with video demos and self-check exercises. Get feedback and troubleshooting from the instructor and work with the other students to find what works best for you and for your clients. The focus is on efficient editing, not on language or grammar.

To take this course, you should have a knowledge of:

  • file creation and management
  • menu options and navigation
  • mousing and keyboard navigation
  • basic word processing functions such as cut, copy, paste, undo, save as, spellcheck, bold, italic, and indenting

You will need:

  • Word for Mac 2016 is optimal (2011 will be supported but lessons will be shown using 2016; Word for Mac 2008 does not support macros)
  • access to YouTube videos
  • email

Required:

  • Mac platform

Instructor Adrienne Montgomerie has been teaching editors to master editing on-screen for six years. Publishers such as Pearson, McGraw, and HarperCollins are the mainstay of her nearly 20-year-old freelance editing business. For her writing about editing, check Copyediting.com blog and the Right Angels and Polo Bears podcast.

"Taking the e-editing courses has boosted my confidence in my existing skills and given me the direction I needed to explore more challenging skills. Thank you for the tailored course offering!"

EFA members $159 — nonmembers $179

» Register now!

Getting the Most Out of EFA Membership (FREE and NEW! Webinar)

October 13, 7:00-8:00 pm EDT
GoToWebinar

EFA membership is a powerful tool for advancing your freelance career. In this seminar, you'll learn how to make the most of your EFA dues, including best ways to use the EFA JobList, why participating in the discussion list is a great way to network and learn from your professional colleagues, how to create a stand-out directory profile, how to find or start a local chapter, ways to volunteer for EFA, and more.

Sheila Buff is a long-time EFA member, the founder of the discussion list, and the volunteer in charge of the EFA JobList. A past co-executive director, she is proud of her role in helping EFA grow from a small, New York-centered group into the large national organization it is today.

TO REGISTER: Send an email to education AT the-efa.org with your name and email address (and note the webinar you are registering for).

EFA members $0 — nonmembers $0

Please follow the directions above to register for this free class.

WordPress at 10,000 Feet (Webinar)

October 18 (FREE 1st Webinar of Series) 3—4 pm ET
GoToWebinar

Thinking of learning WordPress? The EFA and New York City web design instructor Bud Kraus have the solution for you! Get started with WordPress and master its power as a web site–making tool.

  • WordPress at 10,000 Feet - October 18, 2016 (FREE)
  • In 3 additional 1-hour webinars, the following topics will be demonstrated:

    1. Building Your WordPress Site: Beyond the Bare Essentials - October 25, 2016
    2. All About Blogging - November 1, 2016
    3. Plugins: The Apps That Make WordPress Sizzle - November 8, 2016

    All webinars begin at 3 pm EST and are completed in 1 hour.

    The first webinar is FREE! To sign up, email your name and preferred email address to education@the-efa.org. Sign up for the remaining 3 webinars in this 4-webinar series at a special cost of $96. Look for WordPress A to Z.

    Each webinar is presented live by veteran web design instructor Bud Kraus. A 50 minute presentation will be followed by 10 minutes of Q & A.

    Attendees can request to have a WordPress site set up to practice learning WP.

    All webinars are recorded so you can review what was covered at your convenience.

    For additional details see http://joyofwp.com/wpatoz-efa or contact Bud at bud@joyofwp.com.

    Bud Kraus teaches WordPress, HTML, and CSS online and in New York City classrooms. He also consults and works on client WordPress web sites.

    “The instructor was excellent. His knowledge of the subject and enthusiasm created a very positive learning environment.’

    EFA members $0 — nonmembers $0

    Please follow the directions above to register for this free class.

    WordPress A To Z (Webinar Series)

    October 18 and 25; November 1 and 8 (4-week webinar series; first is FREE) 3-4 pm ET
    GoToWebinar

    Thinking of learning WordPress? The EFA and New York City web design instructor Bud Kraus have the solution for you! Get started with WordPress and master its power as a web site&endash;making tool.

    In four 1-hour webinars, the following topics will be demonstrated:

    1. WordPress at 10,000 Feet - October 18, 2016 (Sign up separately for this FREE webinar)
    2. Building Your WordPress Site: Beyond the Bare Essentials - October 25, 2016
    3. All About Blogging - November 1, 2016
    4. Plugins: The Apps That Make WordPress Sizzle - November 8, 2016

    All webinars begin at 3 pm EST and are completed in 1 hour.

    The first webinar on October 18 is FREE! See the directions on the WordPress at 10,000 Feet description to sign up for the Free Webinar. Pay only for 3 webinars in this 4-webinar series at a special cost of $96.

    Each webinar is presented live by veteran web design instructor Bud Kraus. A 50 minute presentation will be followed by 10 minutes of Q & A.

    Attendees can request to have a WordPress site set up to practice learning WP.

    All webinars are recorded so you can review what was covered at your convenience.

    For additional details see http://joyofwp.com/wpatoz-efa or contact Bud at bud@joyofwp.com.

    Bud Kraus teaches WordPress, HTML, and CSS online and in New York City classrooms. He also consults and works on client WordPress web sites.

    “The instructor was excellent. His knowledge of the subject and enthusiasm created a very positive learning environment.’

    EFA members $96 — nonmembers $106

    » Register now!

    Choosing the Right Business Entity for Your Freelance Business (NEW! Webinar)

    October 20, 3:00-4:00 p.m. ET
    GoToWebinar

    Freelancers need to make plenty of complex decisions about how to organize their business. One important decision is whether to operate as a sole proprietor or form a legal entity, such as a limited liability company, to house the new business. Legal entities can shelter personal assets against lawsuits arising from a business, but they also come with additional costs. The goal of this webinar is to provide freelancers with a firm basis for making the right decision in this sometimes confusing and always technical arena.

    This webinar will cover the most common business types for freelancers (sole proprietorship, limited liability company, S corporation). We'll discuss the basic structure of each business form, the mechanics of their formation and maintenance (with examples), and the potential costs. The webinar will also address the kinds of legal risks that freelancers face and how forming a business entity can help manage those risks. There will be ample opportunity for questions.

    Alex Bennett is a freelance editor and California attorney with over 15 years in the legal field, mostly in corporate law. Before changing careers to focus on editing in 2016, Alex worked in-house at a renewable energy company, where he managed the company's global portfolio of legal entities. He holds a J.D. from American University's Washington College of Law.

    EFA members $49 — nonmembers $59

    » Register now!

    Ghostwriting 101 (New! Webinar)

    Getting Started in Ghostwriting

    Wednesday, October 26, 6:00-7:30 p.m. ET
    GoToWebinar

    With writing rates continuing to slide in print and online media, there is one area where fees have remained fairly steady—ghostwriting. But how do you make the jump from freelancer or on-staff journalist to ghost? This session will cover where to find ghostwriting clients, various types of ghostwriting gigs, how to market yourself as a ghostwriter, tricks for writing the way your client sounds, and what ghosts charge, among other topics.

    Presented Marcia Layton Turner is founder of the Association of Ghostwriters and a ghostwriter herself. Read more about Marcia at her website http://www.marcialaytonturner.com.

    EFA members $39 — nonmembers $49

    » Register now!

    Copyediting: Intermediate (Online)

    Wednesdays, November 2–December 7 (6 weeks of lessons; class ends 12/14)
    Online (Sakai)

    This 6-week online course in Copyediting assumes that participants have a basic knowledge of copyediting skills and are interested in honing their skills in querying, preserving author voice and style, and advanced grammar points (wordiness, sentence structure, parallelism, common writing flaws). Students will also learn how to be flexible and even "break the rules."

    Required readings will be from the following texts:

    • Amy Einsohn's The Copyeditor's Handbook
    • The Chicago Manual of Style, 16th ed.
    • Carol Saller's The Subversive Copyeditor

    Instructor Lourdes Venard is founder of Comma Sense Editing (http://www.commonsense.net), which provides services to individual authors and businesses. She has 30 years of writing and editing experience, including at major newspapers Newsday, The Miami Herald, Chicago Tribune, Milwaukee Journal Sentinel and The Washington Post. She also teaches copyediting through an online course at the University of California, San Diego, and is active in the American Copy Editors Society, having served as a scholarship judge for 11 years.

    EFA members $149 — nonmembers $169

    Sorry, this class has been completely booked.

    Developmental Editing of Fiction: Advanced (Online)

    November 7—December 11 (4 weeks; Thanksgiving week off)
    Online (Sakai)

    In Advanced Developmental Editing of Fiction, we'll be focusing on doing a complete, actual edit of a full-length fiction manuscript. The instructor will provide a class manuscript for you to work on. If you prefer to use a manuscript of your own (for example, a client's project or a friend's work), that's fine. The class material does not focus on the specifics of the class manuscript (some of the discussion on the forum may do so). In this four-week class, we'll focus on reviewing the principles of developmental editing, making an editorial plan, providing an appropriate critique, and more. But the main thrust of the work will be your editing an actual manuscript and having the instructor guide those edits.

    In this class, feedback regarding your edits will be one-on-one, but everyone is free to share ideas, questions, comments, and concerns on the forum.

    NOTE: The course is available only to those who have already taken Developmental Editing for Fiction Intermediate.


    “Jennifer's feedback was wonderful. As a freelancer I don't get feedback often, so this was refreshing.”

    EFA members $179 — nonmembers $199

    See Developmental Editing Combos for discounted price on more than one course in Developmental Editing of Fiction.

    » Register now!

    Marketing 101: Fundamentals and Theory for Marketing Your Freelance Business (NEW! Online)

    November 9-November 30
    Sakai

    Marketing 101 teaches the fundamentals and theory of marketing your business. The main topics to be covered are:

    • marketing ideas
    • setting business goals and obtaining them through marketing
    • branding (create your brand and use it to the fullest)
    • developing and limiting social network connections
    • overcoming cold calling fears and developing processes for success

    April Michelle Davis is an editor, proofreader, and indexer, as well as an author of the new book A Princess in Disguise. She has taught numerous courses for the EFA and serves as the EFA Virginia Chapter Coordinator.

    EFA members $99 — nonmembers $109

    » Register now!

    Getting Crafty in Freelancing (NEW! Webinar)

    November 10, 7:00-8:00 p.m. ET
    GoToWebinar

    Many freelancers knit, sew, embroider, crochet, quilt, make jewelry or ceramics, paint, sculpt, or do other crafts as a relief from the stress of their work and a basic urge to be creative. This session will provide highlights of how to combine editorial skills with creative ones to profit from writing, editing, proofreading, and producing craft-related projects as a freelancer.

    Presenter Ruth E. Thaler-Carter edits and produces a newsletter for an arts organization, edits artists' articles for a magazine about glass art and writes the occasional article for the magazine, has written artist profiles and news items for a magazine for art collectors, and proofreads for a museum journal and newsletter, among other work related to arts and crafts. She sews, has been a ceramicist, and does occasional amateur quilting.

    EFA members $39 — nonmembers $49

    » Register now!

    How to Write a Winning Book Proposal (Webinar)

    November 15, 3:00–4:30 p.m. ET
    GoToWebinar

    It has long been the case that nonfiction writers, instead of penning a complete manuscript, could sell their ideas based solely on well-developed book proposals. An extended marketing pitch, the book proposal is a unique document that any writer of nonfiction must master. Learn how editors and agents evaluate potential acquisitions and what your proposal must contain to get the coveted attention of these publishing professionals. This webinar will teach you what goes into a contract-winning book proposal, where to find important information, and how to evaluate your own material to ensure you're presenting your project—and yourself—in the best possible light. This presentation will teach you:

    • What kind of information agents and publishers expect to see in your proposal and how to properly organize it for best effect.
    • How agents and publishers evaluate book proposals when considering acquisitions and what you can do to improve your chances of getting a book deal.
    • Why writing a book proposal will boost your book's success even if you decide to self-publish (and top warning signs that your proposal can help bring to light).

    Ally E. Machate is an award-winning editor, writer, and publishing consultant. She is a winner of the 2013 Small Business Book Awards. See more about Ally at http://www.thewritersally.com.

    EFA members $59 — nonmembers $69

    » Register now!

    Becoming a Speaker/Presenter as a Freelancer (NEW! Webinar)

    November 16, 7:00-8:00 p.m. ET
    GoToWebinar

    Forget that old saw about "Those who can, do; those who can't, teach." Editors, writers, proofreaders, indexers, and more can do both. Public speaking, whether in person at conferences or workshops, or online through webinars, can add to your freelance income, expand your travels, and increase your network of contacts and potential clients. Learn the basics of getting established as a speaker and being an effective presenter in this webinar, presented by a colleague who has expanded her freelance communications business by doing just that.

    Ruth E. Thaler-Carter has been a conference speaker and a workshop and webinar presenter for the Editorial Freelancers Association, Cat Writers Association, International Association of Business Communicators, American Copy Editors Society, Association Media & Publishing, Society for Technical Communication, and other organizations, often simply by offering to present. Her speaking engagements have taken her across the U.S. and to Canada and England.

    EFA members $39 — nonmembers $49

    » Register now!

    The Pricing (and Estimating) Is Right! (Webinar)

    November 17, 7:00-8:00 p.m.
    Webinar (GoToWebinar)

    Strategic pricing of your services isn't just a matter of throwing out a number and praying a client says "yes." In "The Pricing (and Estimating) Is Right!" webinar, instructor Jake Poinier walks you through the critical steps of formulating your price structure and presenting your estimates in the most persuasive manner possible. Topics will include the following (and more!):

    • How to create estimates that provide maximum sales impact and negotiating leverage
    • Why project pricing almost always trumps hourly rates
    • When it's time to raise your rates—and how to do it
    • Avoiding the danger zone with slow-paying and nickel-and-dime clients
    • Overcoming objections—without discounting your fees

    Perhaps it seems as if your prospects and clients always have the upper hand in negotiations, or maybe you're busier than ever but wish you were more profitable given your level of skills and experience. Either way, this webinar will help you understand the practical steps for securing better jobs at higher rates. Note: If you have a specific pricing/estimating topic you'd like to see covered during the session, please email Jake at jake@boomvangcreative.com. Instructor Jake "Dr. Freelance" Poinier is the author of The Science, Art and Voodoo of Freelance Pricing and Getting Paid and Help! My Freelancers Are Driving Me Crazy. As a freelance writer and editor since 1999, Jake's clients have included companies such as AT&T, Starwood Hotels & Resorts, National Speakers Association, Henkel, and UPS. He blogs regularly on freelance topics at http://www.DoctorFreelance.com and has been a member of EFA since 2009.

    Jake was Keynote Speaker at Communication Central 2014. Here's what participants said:

    • “Your presentation was highly entertaining, by the way, and valuable too. Even after years of freelancing, I had something to learn from you and I really appreciated the sailboat analogy.”

    • “What I like best about your approach is summed up in this line ~ 'making decisions...should be based on your business, not on what everybody else is doing or recommending.'”

    Copyediting: Advanced (Online)

    December 1-29 (4 weeks) (time off for holidays)
    Sakai

    This course is intended for the experienced editor who wants to strengthen basic skills and build on them to move toward working with more difficult and dense manuscripts, whether in fiction or nonfiction. Despite our limited time, we will look at both fiction and nonfiction works, keeping in mind that this is advanced copyediting, and should not be confused with developmental editing, or indeed any other type of editing.

    This course deals with a basic approach to working with manuscripts that are in need of more than a simple copyedit. In some cases, the problems may not be many but perhaps more subtle than what a copyeditor with limited experience might be able to identify or have the experience to deal with in a smooth way. Many novice copyeditors often miss what we would expect a more experienced editor to recognize as something in need of a fix and know how to fix it.

    The course, of four weeks in duration, addresses some of the more problematic issues for editors such as getting a feel for knowing the difference between editing for verbosity and recognizing good emphasis. We discuss working with authors and keeping a good relationship between editor and author. Review of parallelism, dangling modifiers, transitions, and other issues such as how to handle dialects in fiction will be discussed. We know that despite fiction having its own rules, so to speak, it is still important to know the rules before breaking them. In nonfiction, it is expected that an editor work at the level of formal Standard English and be able to deal with documentation.

    About the Instructor

    A freelance writer and editor for over twenty-five years, Barbara Magalnick has written and edited materials in fields as diverse as history, art history, medicine, law, literature, and language. Her publications include English by Television, English Reader, Brush Up Your English, Lawmaking in the United States, and Safe Conduct. She wrote Social Media: The New Revolution in Communication for EFA. Before launching her freelance career, she worked at several major publishing houses. She holds a master's degree from the University of Pennsylvania and teaches in UC Berkeley's online certificate program for editors. Barbara is a member of The Authors Guild, a trustee of the Carnegie Fund for Authors, and a board member of EFA. She can be found at barbaramagalnick.com, as well as all the usual social media sites.

    Course Materials

    • Chicago Manual of Style. (16th ed.) 2010
    • Merriam-Webster's Collegiate Dictionary (11th ed). 2004 copyright or later
    • Merriam-Webster's Dictionary of English Usage (DEU) Not required but highly recommended
    • Sin and Syntax. Constance Hale. New York: Three Rivers Press, 2013.
    • The Copyeditor's Handbook. Amy Einsohn (3rd ed.) University of California Press, 2011
    • Woe Is I: The Grammarphobe's Guide to Better English in Plain English. (3rd ed.) Patricia T. O'Conner. Riverhead Trade, 2009.

    EFA members $89 — nonmembers $99

    » Register now!

    Freelancing for Nonprofits (NEW! Webinar)

    December 8, 7:00-8:00 p.m.
    GoToWebinar

    Not-for-profit organizations offer ways to freelance while doing good for society or a cause you believe in. Breaking into this market takes skills and experience common to most freelance editorial work, but also requires an understanding of the nonprofit sector.

    Ruth E. Thaler-Carter has provided writing, editing, and publication production services to a variety of local and national nonprofit organizations, including AARP, the Girl Scouts, and organizations in genealogy architecture, the arts, heritage, medicine, alumni services, international relations, and more. She finds it immensely satisfying to get paid to provide editorial services to causes she believes in.

    EFA members $39 — nonmembers $49

    » Register now!

    Successful Self-Publishing From Both Sides (Webinar)

    December 8, 3:00–5:00 pm ET
    Webinar (GoToWebinar)

    With so many options available, it can be difficult to navigate your way to self-publishing success. But if you want great results, you need to get real. You cannot just copy what the bestsellers are doing or upload your files and hope for the best—if you want to sell more than the 100-200 copy average where most indie books cap out, you need a plan designed for your type of book and your particular situation. You need to know about the unique opportunities and limitations of the industry that many indie authors don't discover until it's too late. This presentation will dually address how editorial professionals can better attract and serve self-publishing clients and also how they can publish their own digital and print books to boost their freelance business or to launch a writing career.

    Instructor Ally E. Machate debuted “Self-Publishing From Both Sides” at the 2013 Communication Central conference. She has given presentations on writing and publishing at the Maryland Writers Conference, the League of Utah Writers Roundup, the Florida Writers Conference, the Bay to Ocean Writing Conference, the Federal Women's Training Program, and more. Until recently Ally also taught writing classes to adults at two local community colleges in their Lifelong Learning programs. Her talks and classes are informed by more than 14 years of experience working in the publishing industry, including acquiring and editing books for Touchstone Fireside, an imprint of Simon & Schuster. She has been a freelance editor, writer, and publishing consultant full time since 2004 and has published articles on writing in such varied venues as The Writer magazine and the Writer's Digest Guide to Literary Agents 2009. Ally also ghostauthored nonfiction books including High Style (Chronicle Books, 10/08) and My Prevention Health Organizer (Prevention Books, 6/10). Her latest project, Way of the SEAL, for which she is the credited coauthor, was released from Reader's Digest Books in December 2013. You can find out more about Ally at www.ambitiousenterprises.com and www.allymachate.com.

    “Ally's background in traditional publishing allowed her to give attendees a deep look into the publishing business. She encouraged us to think beyond the art of writing to the business of self-publishing. Ally was a lively, energetic speaker who captured my attention and gave me a lot of information to act on.” —Erin Brenner, owner, Right Touch Editing

    EFA members $78 — nonmembers $88

    » Register now!

    Developmental Editing of Nonfiction (Companion Webinars 1 and 2)

    WEBINAR

    July 21, 7:00—8:30 p.m. ET; September 21, 7:00—8:30 p.m. ET
    GoToWebinar

    This webinar is a companion to the online self-study Developmental Editing of Nonfiction course. Enrollment is limited to those who are already registered for the online self-study course. Please register by sending an email to education@the-efa.org.

    EFA members $0 — nonmembers $0

    These webinars are free to those who are taking Developmental Editing of Nonfiction.

    Please follow the directions above to register for this free class.

    Developmental Editing of Nonfiction (Online)

    New Self-Study Format with Webinars

    Continuous Enrollment (Enroll at any time and take up to 6 months to complete)
    Online (Sakai)

    Developmental Editing of Nonfiction is a new format—an online self-study class for editors interested in working with writers to develop their nonfiction articles and books. Typically, students have some experience with editing but haven't done much in the way of developmental editing and want an overview of the knowledge and skills involved. The eight lessons in this self-paced class cover the basics of developmental editing (what it is and isn't), the specifics of developmental editing in action, how to edit for the reader and the client, and more. The first half of the class focuses on short-length pieces. The second half focuses on book-length manuscripts. There is no instructor feedback for this course, though each lesson includes an answer key with a sample edit so that you can track your progress. The instructor also offers webinars about once a month to answer questions related to the developmental editing of nonfiction. The webinar schedule will be communicated to enrollees well ahead of each date. Webinars will also be recorded for those who cannot join a particular session.

    NOTE: The course focuses on the craft of nonfiction developmental editing rather than the business of developmental editing.

    Instructor Jennifer Lawler is the author or coauthor of more than 30 books, including a number of novels under various pen names. A former college English teacher—try not to hold that against her—she now works as a freelance writer and book development editor. She has worked as an acquisitions editor for a romance imprint and was once a literary agent. In her spare time, she teaches copyediting for the University of California–San Diego, even though she unfortunately lives nowhere near San Diego. She earned her PhD in medieval English literature from the University of Kansas and a black belt in Taekwondo at approximately the same time. She has not quite decided which has been more useful.

    Enroll in this class any time and take up to 6 months to complete the lessons. You may download lessons and resources for later use.

    Please note that refunds cannot be given after you have registered.

    EFA members $179 — nonmembers $199

    » Register now!

    Freelancing 101 (Webinar Recording)

    For Beginners

    Ongoing
    Recording

    Find out what it takes to jump-start your dream of living the freelance lifestyle: setting up and organizing, finding work, networking, using resources, getting paid, combating isolation, and more from an EFA colleague who's been there and done that, resulting in a successful freelance career for many years. Energize your freelance efforts with practical, upbeat insights into the joys and challenges of freelancing. (Even seasoned freelancers will garner new insights and useful suggestions.)

    Instructor Ruth E. Thaler-Carter is the author of the EFA's "Freelancing 101: Launching Your Editorial Business"; author/publisher of "Get Paid to Write! Getting Started as a Freelance Writer"; and creator and host of the annual "Be a Better Freelancer" conference of Communication Central. She writes about and presents on freelancing for the Society for Technical Communication (STC), American Copy Editors Society (ACES), Writers and Books, Association of Independent Information Professionals, An American Editor blog, and more.

    PLEASE NOTE THAT THIS IS A RECORDING. Once you register, you will receive a link to ShareFile where you may download the video recording and the handout.

    “The instructor had a firm command of the content; I felt that her previous and current experience as an editorial professional in a variety of different media qualified her to speak on the subjects presented. I was happy with the presentation style; Ruth seemed very down to earth and friendly, and I felt that her easygoing delivery made me feel as if I was having a casual and informative conversation with a friend.”

    EFA members $39 — nonmembers $45

    » Register now!

    Basics of Editing and Proofreading (Webinar Recording)

    For Beginners--What to Consider in Starting Your Editing/Proofreading Business

    Ongoing
    Recording and Handout

    If you're one of those people with strong skills in grammar and a sharp eye for typographical errors and clunky writing who is interested in working as an editor or proofreader, or if you want to improve your understanding of basic editing and proofreading skills and processes, this class is for you. Topics include necessary skills and characteristics, marks and symbols, important style manuals, editing vs. proofreading, levels of editing, using Microsoft Word and Acrobat/PDFs, and working effectively with clients and colleagues. You will also expand your files of helpful resources, including publications, organizations and more. This practical overview is applicable to both freelance and in-house colleagues. Please note that it is NOT a skills course in editing and proofreading.

    Presenter Ruth E. Thaler-Carter provides editing and proofreading services to a wide variety of clients, from magazines and newsletters to law, marketing and PR firms; websites; individuals; and businesses large and small. She has presented this class for the EFA, STC, Writers and Books, ACES, and other professional organizations.

    NOTE THAT THIS IS A RECORDING. After you register, you will receive a link to ShareFile where you can download the video recording and handout.

    EFA members $39 — nonmembers $45

    » Register now!

    Websites for Freelancers (Webinar Recording)

    For Beginners--the Basics

    ongoing
    Webinar Recording

    Being a talented freelance writer, editor, proofreader or other editorial professional is not enough to get clients these days. You also have to get noticed on the World Wide Web, and that means having your own website. Get tips on why writers should have websites, how to get a site started, whether and how to find and use templates, costs, crafting "content" that gets noticed, finding and working with designers, and developing an effective design that will help attract readers and publishers to your work. Examples will include sites that illustrate both what to do and what not to do. Note: This is a general class, not a high-tech offering.

    Presenter Ruth E. Thaler-Carter maintains and updates her own website and has created, revamped or updates/maintains sites for several clients. She has written about and presented on this topic for the EFA, STC, Writers and Books, ACES and other professional organizations.

    NOTE: THIS IS A RECORDING. After you register, you will receive a link to ShareFile where you can download the video recording and handout.

    EFA members $39 — nonmembers $45

    » Register now!

     

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