Editorial Freelancers Association

April 27, 2017 - 12:48 PM



Members: Board of Governors nominations due May 4!

NYC Metro

The NYC chapter serves members in New York City and the surrounding area. Events will be held in Manhattan; with sufficient interest events may be held in other locales.

Activities of EFA's NYC chapter will be posted here. For additional information, contact Ruth Mullen, chapter coordinator, at chap_nyc AT the-efa.org. You must be an EFA member to join an EFA chapter. Chapter events are open to all members, guests of members, and freelancers interested in joining EFA.

Next Meeting

Build a Thriving Creative Business Doing What You Love

Thursday, April 27, 2017 (7:00 pm)

Time: Thursday, April 27, 2017, 7:00 PM to 8:30 PM Place: EFA meeting room, 71 W. 23 St., 4th Floor, NYC

Finding and keeping great clients is the foundation of a thriving creative business or freelance career. But fear of appearing pushy often holds creative entrepreneurs back from effectively and consistently marketing themselves to ideal clients. In this workshop, you will learn the essential steps to attracting your ideal clients and converting those prospects into paying clients. No selling or persuading required! You will learn:
* What unique gift or talent you bring to the world
* Who your ideal clients are, what they struggle with, and what they need right now
* How to confidently and quickly communicate what you do, and turn strangers into warm prospects
* How to get better results from your marketing in less time
When we're done, you'll walk away with a workbook of valuable ideas to help you stand out in your field, define the clients you want, re-work your marketing to appeal to those clients, and build a profitable, creatively fulfilling business.

The featured speaker will be Justine Clay, a business coach dedicated to helping creative entrepreneurs and freelancers learn the business, marketing, and mindset strategies they need to build a purpose-driven and profitable creative business. Her step-by-step program, Align & Thrive, is designed to help you clarify the unique value you offer and increase your confidence in marketing your services. Justine is a sought-after speaker and has appeared at Freelancers Union, We Work, Spark Design Professionals, SVA, Pratt, In Good Company, Emory Alumni Association, and New York Women in Film and Television. Her website is justineclay.com.

Questions? Please contact NYC Metro Chapter co-coordinator Ruth Mullen.

Previous Meetings

Mobile Video Basics for Wordsmiths

Wednesday, February 22, 2017

Time: Wednesday, February 22, 2017, 3:30 PM to 5:00 PM Place: EFA meeting room, 71 W. 23 St., 4th Floor, NYC

Video is an essential and growing part of today's content mix. But many new and veteran wordsmiths in B2B publishing are less than comfortable with video - especially mobile video. EFA is pleased to join with the American Society of Business Publication Editors, New York Chapter, to present "Mobile Video Basics for Wordsmiths," a panel discussion on weaving mobile coverage into your content mix.

Panelists will discuss: * Easy ways they use mobile video that you can adopt for greater impact * Simple tools for shooting and posting video * Video styles and formats that work best for different channels and content types Plus: We'll spend time test shooting so you can get input from our experts

Featured speakers include: * Ramon Ray, editor of Smart Hustle magazine * Ken Kraetzer, vice president of cbsi Financial and Marketing Services The presenters use video extensively as go-to content, weaving it seamlessly into their social media presence. Don't miss this opportunity to enhance your content - and build your career. Sign up today! EFA members receive a 50 percent discount. Pay only $10 for the panel and refreshments. Register here.

Questions? Please contact NYC Metro Chapter co-coordinator Ruth Mullen.

Tax Preparation for the Editorial Freelancer

Thursday, December 15, 2016

Time: Thursday, December 15, 6:00 p.m. to approx. 7:00 p.m. Place: EFA meeting room, 71 W. 23rd Street, 4th floor

'Tis the season...tax season, that is. Tax law is constantly changing, and changes from year to year can have a major impact on us as freelancers. Join fellow EFA members for a brief early-evening meeting led by tax expert Sam Schecter, who will discuss: *The key steps to easy, efficient, and productive tax preparation *How to make sure we get all the deductions we're entitled to *How to avoid audits *How to survive audits

The presentation will be followed by a Q&A. Bring your freelance-related tax questions! About Sam Schecter: *Graduate of Long Island University-BS *Certified Financial Planner-CFP *Enrolled Agent-EA *30+ years of tax preparation *15 years as CFO in Magazine Publishing industry *Website: www.schecterfinancialservices.com

Questions? Please contact NYC Metro Chapter co-coordinator Ruth Mullen.

One on One: Working with Self-Publishing Authors

Wednesday, November 16, 2016

ONE ON ONE: WORKING WITH SELF-PUBLISHING AUTHORS with Christina M. Frey. Location: EFA conference room, 71 West 23rd, 4th floor

The self-publishing landscape is continually evolving as more and more indie authors seek professional support to publish their best book possible. Where do professional editors fit in? In this session, EFA co-executive (and freelance editor and literary coach) Christina M. Frey will share strategies for attracting and working with self-publishing clients:

* Finding the right indie clients for you * Handling pricing and scheduling * Working with indie budgets * Managing client expectations * Building editor-author relationships * Creating long-term partnerships

As the owner of Page Two Editing (www.pagetwoediting.com), Christina M. Frey works almost exclusively with individual authors and small presses on memoirs and full-length fiction (fantasy, science fiction, young adult, new adult, psychological thrillers, and contemporary). She specializes in helping both novice and experienced writers develop and refine their authorial voice.

Questions about this event? Contact NYC Metro coordinator Ruth Mullen

Brooklyn Book Festival 2016 - Volunteers Needed

Sunday, September 18, 2016

Brooklyn Book Festival Sunday, September 18, 10:00 a.m. to 6:00 p.m. Rain or shine

This huge and hip literary festival takes place in the outdoor plaza at Brooklyn Borough Hall, 209 Joralemon Street. There are over 200 publishers, presses, booksellers, and literary organizations participating this year, and tens of thousands of attendees are expected.

The EFA will be at booth #316. We need volunteers to help staff the booth throughout the day, for two hours or as much time as you spare. You'll be distributing EFA literature and chatting with festival attendees about our organization and what we do. If you are interested in volunteering, please RSVP to chap_nyc@the-efa.org. Thank you!

Picnic in Prospect Park

Sunday, July 10, 2016

This event has been cancelled. It may be rescheduled.

Invitation to Columbia Journalism Conference April 23

Saturday, April 23, 2016

CONVERSATIONS IN JOURNALISM 2016 Columbia University School of Journalism, 2950 Broadway, New York, NY 10027

EFA NYC Metro chapter members are cordially invited to attend Conversations in Journalism 2016, a one-day conference sponsored by Columbia Journalism Women in Media on Saturday, April 23.

Industry leaders and innovators will discuss the prospects of journalism through women-led panel discussions, interactive debates, and networking opportunities with top professionals. Open to journalism students, alumni, professionals, and the public. This is a free event. Registration is required. For schedule, speakers, and registration, click here: http://www.cijconference.com/

Website Marketing for Writers and Editors

Monday, April 11, 2016

WEBSITE MARKETING FOR WRITERS AND EDITORS with Secil Cornick. Location: EFA conference room, 72 West 23rd, 4th floor

This event is jointly sponsored by EFA and JAWS (Journalism & Women Symposium). Free for members. Space is limited, please RSVP on Eventbrite using the password WEB4ME.

If you don't yet have a website to showcase your professional skills, or wonder if your site is doing all it could for you, explore the benefits and challenges of marketing yourself on the web with web pro Secil Cornick.

* what are the elements that make an effective website * what attracts visitors and what makes them become repeat visitors * types of sites, platforms, customizable templates, all-in-one packages * tools and apps to help you update and track multiple channels * using other social media and video sharing to enhance your online presence

Secil founded See-see Multimedia to help businesses, nonprofits, solopreneurs, artists, and educational organizations increase their visibility with their target audiences and amplify their message online. The company's services include web design, website upgrades, social media and video channel optimization to help clients implement a content marketing strategy aligned with their brand and goals.

The Art & Science of Pricing

Monday, October 6, 2014

THE ART & SCIENCE OF PRICING: How to Talk Money With Clients Ilise Benun

This is a joint meeting of EFA and SWINY.

Attendance is free for members; $10 for nonmembers; $5 for students.

This in-depth look at the basics of pricing for creative services will include the tools you need to price profitably (instead of desperately) as well as the intangibles that make up the artistry anyone can master. The concepts and techniques are relevant for writers, editors, copyeditors, proofreaders, researchers, and anyone who deals with words for a living.

Among the issues Ilise will cover are:

* What is a price, and what should yours be made of?

* Hourly vs. Project pricing

* How to talk money with prospects and clients

* Proposals, Estimates and Agreements

+ lots of time for your own Q & A

Brooklyn Book Festival Volunteers

Sunday, September 21, 2014

We are still looking for volunteers for the Brooklyn Book Festival!

The festival runs from 10.00 am to 6.00 pm Sunday, September 21st (rain or shine) at Brooklyn Borough Hall and Plaza, 209 Joralemon Street, Brooklyn.

Your role behind the table is to represent EFA as both a resource and as an organization which some attendees might want to join. This means chatting about EFA and giving out handouts.

Setup happens between 7am-9:30am, and the festival opens at 10am. Because we're sending mainly handouts to this event, setup and breakdown shouldn't take more than an hour (we usually have a banner stand that takes a little more time), but whoever does setup may need to pick up items at the EFA office the week before the event, and the breakdown person will need to drop them off there after the event, though this doesn't have to happen on Sunday.

Here are the shifts we need to fill:

9am-11am: Setup and booth (1 volunteer) 11am-1pm: Booth (1 volunteer) 1pm-3pm: Booth (1 volunteer)

This is a great way to meet people and to promote EFA and yourself! Sign up before all the slots are filled!

Check out the event website for more information on the festival itself:


If you are interested in volunteering, please RSVP to me at chap_nyc@the-efa.org.

Using Social Media to Generate Leads

Thursday, July 17, 2014

Corey Durkin will discuss how to use social media networking sites like LinkedIn, Facebook, Twitter, and Pinterest to make contacts, generate leads, and find more clients.

Introduction to PerfectIt

Tuesday, October 15, 2013

We'll have a fantastic opportunity to learn the basics of PerfectIt from Daniel Heuman. PerfectIt is an add-in for Microsoft Word that helps editors improve consistency within a document in a way that takes you far beyond what Word's spell-checker can do.

I recommend you bring your own laptop to this meeting with PerfectIt already installed so you can follow along--although we'll be using a projector, so even if you don't have a laptop you can watch.

Please note that PerfectIt only works with Windows computers. It is available for a free 30-day trial from the Intelligent Editing website: http://www.intelligentediting.com.

Taking Control of Microsoft Word 2010 with Hilary Powers

Wednesday, September 25, 2013

Our own Hilary Powers -- on a rare birding visit to NYC -- will spend an evening with us talking about ways to get Word 2010 to do what you want instead of what it figures you ought to want. Come learn how to banish the program's worst headaches and make the most of its useful features, and find out if you can cure what you hate worst about it. Bring a list of your pet peeves, and chances are, you'll go home with a way to make it do -- or stop doing -- whatever-it-is you want from it! The presentation focuses on Word 2010, but the philosophy and Word-whacking mind-set apply to most other versions as well.

Deadbeat Clients

Tuesday, September 17, 2013

Deadbeat Clients: How to Avoid Them and How to Collect from Them with Katerina I. Duarte, Esq.

One of the biggest problems faced by freelancers is how to deal with clients who do not pay the invoices we send them. The easiest solution is to not have deadbeat clients in the first place. How do we avoid getting them? When do we need to have a contract? What should we put into our contracts? What are the warning signs that a client may be a deadbeat? If we are stuck with having worked for a deadbeat, how do we collect? How and when can we use small claims courts or civil courts? When do we have to turn to an attorney? What steps can we take without the help of an attorney? These are the questions we will deal with at this meeting.

This is a joint meeting with the New York City Chapter of the American Society for Indexing

Long Island Lunch Meeting

Saturday, July 13, 2013

Lunch, networking, and a discussion of EFA Long Island chapter potential at a nice diner in Hauppage.

eBooks: Getting Up to Speed with David Ream

Wednesday, May 29, 2013

The presentation will cover eBook standards, rich content types they can contain, some of the tools used with eBooks, indexes and eBooks, legacy vs. new publications and other current issues. Mr. Ream will endeavor to answer any and all questions.

The Making of Trade Science Books

Tuesday, May 21, 2013

A panel of accomplished professionals will discuss trade science books in today's market, and what opportunities await today's science writers. Hear what is new and what is next from the viewpoints of both the publisher and the author.

Two publishing experts who head up Scientific American, an imprint of Farrar, Straus and Giroux, will discuss the strategies and trends that drive success in today's science book market. They will be joined by two of the imprint's authors, each representing different arenas of the science book world (one being a journalist, and the other, a scientist). These authors will share their experiences not only in developing their works but also in promoting and publicizing them.

This is a joint Science Writers in New York (SWINY)/EFA meeting.

Grab Your Reader!

Thursday, April 11, 2013

You're invited to an evening of hands-on writing and editing experiments, inspired by 10 Top Chef-inspired "quick-fire challenges" for writers and flavored with additional local SWINY/EFA seasonings.

This is a joint Science Writers in New York (SWINY)/EFA meeting.

Time: Thursday, April 11 from 6:00-8:00 p.m. Location: EFA meeting room, 71 W. 23rd Street, 4th floor

Brooklyn coffee meeting

Tuesday, March 12, 2013

A casual coffee get-together at Cheryl's Global Soul in Brooklyn

2013 Goals and Aspirations

Thursday, January 24, 2013

I'm excited to announce our first chapter meeting of 2013! What are your dreams, goals, and aspirations for 2013? What about goals for the NYC chapter? Let's do a little chapter brainstorming and planning, and also take some time to talk about our personal goals as freelancers.

Tricks, Tips, and Tales

Monday, August 6, 2012

Do you have a trick or tip that could make work easier for your colleagues? An idea for finding new business? A work-related tale of woe that others might help you with? A success story that others might learn from? If you can use some help, can help others, or would simply enjoy networking with your colleagues, join us in an informal session and experience face-to-face the encouraging support of other EFA members. Please bring your business cards and suggestions for future chapter meetings. Light refreshments will be served. Time: 7:00 to 8:30 Location: EFA headquarters, 71 West 23rd Street, NYC, fourth floor Please RSVP to chap_nyc@the-efa.org.

Fitness for Freelancers

Tuesday, February 28, 2012

In December, EFA listmate Carol Holmes started a discussion thread that clearly resonated with many of us: how can we get ourselves to exercise? Based on the outpouring of responses, it’s clearly a question lots of us face. Here’s our chance to find an answer!

On February 28, trainer Doug Ward will lead us in an evening that promises to be dynamic and inspiring. We’ll learn how to

• Get motivated and stay that way • Set fitness goals • Take exercise breaks throughout the workday • Stick to good eating habits

Doug has been a professional fitness trainer for the past thirteen years, with extensive experience working at some of New York’s most exclusive health clubs. By motivating his clients to exercise regularly and follow a sound diet, he has helped countless people reach and surpass their health and fitness goals.

After his presentation, Doug will respond to questions, and then we’ll have time to network, socialize, and munch—healthy snacks, of course!

Time: 6:30 to 8:30 Location: EFA headquarters, 71 West 23rd Street, NYC, fourth floor

Chapter meetings are open to the public, but space is limited, so please RSVP to chap_nyc@the-efa.org to reserve your spot.

Social Media as a Marketing Tool

Monday, November 7, 2011

Katharine O’Moore-Klopf, well known to EFA members as an expert source of advice on using Twitter, LinkedIn, and Facebook as marketing tools, will be sharing her knowledge with us on Monday, November 7, 2011.

Whether you’re a total newbie or already a user, Katharine can teach you how to

• find clients • keep up with industry news • network for project leads • use social media without drowning in it • follow social media etiquette

... and more.

After the presentation and Q&A, we’ll have time to network and socialize.

Picnic in Central Park

Wednesday, July 13, 2011

Bring your supper (and we know you never leave home without your business cards) and join us for a relaxing summer evening in Central Park.

Wednesday, July 13, 6 - 8 p.m.

Rain date: Wednesday, July 20, 6 - 8 p.m.

Location: Look for us in the northeast quadrant of the Sheep Meadow (more or less in line with the Mineral Springs cafe building). Nearest park entrances are at 67th and 72nd streets and Central Park West. There is a map at: http://www.centralparknyc.org/maps/index.html?attraction=73554950

We'll be sitting on the grass, so bring something to sit on if you prefer. We will be near restrooms and concessions, as well as fabulous views.

EXTRA: Sign up early to learn about a pre-picnic event! RSVP to chap_nyc AT the-efa.org.

Ilise Benun, the Marketing Mentor

Wednesday, May 18, 2011

How to Create Your Own Marketing Machine: Find Your Market and the Tools to Reach It

Benun, founder of Marketing-Mentor.com, outlined the simple tasks that will keep your pipeline full and your Marketing Machine humming all year long, and answered these questions and more: How to choose a target market? Which marketing tools attract the best and highest paying clients? How much time should you spend on social media? Should you be blogging? Guest blogging? How many networking events should you attend each month? What is the most effective marketing tool to reach prospects outside your geographic area? When is best to email (and do people even read their email anymore)? How often should you update your web site? How to position yourself as an expert to your prospects? Ilise Benun is a national speaker, founder of Marketing Mentor (http://www.marketing-mentor.com/) and, with HOW Magazine, of the Creative Freelancer Conference (http://www.creativefreelancerconference.com). She coaches creative professionals who are serious about growing their business and she is the author of several books for creatives, including The Designer's Guide to Marketing and Pricing and the forthcoming The Creative Professional's Guide to Money: How to Think About It, How to Talk About It and How to Manage It (HOW Books 2011).

Opportunity for networking and socializing after the presentation.

Carol Saller: Digital or Conventional Publishing?

Saturday, April 30, 2011

Our first chapter meeting! Carol Saller, author of The Subversive Copy Editor and editor of The Chicago Manual of Style Online's Q&A, presented the topic "Digital or Conventional Publishing: Author's Choice?"to an engaged group of writers and editors.

After two years of marketing her nonfiction editing book through the University of Chicago Press, Carol Saller decided to publish her new middle-grade novel with namelos, an upstart start-up print-on-demand digital publisher. Happy with both decisions, Carol explained the differences and similarities from first contact through project development, contract negotiation, editing, and production.

Inaugural Meeting

Tuesday, January 18, 2011

We gathered to share ideas about and gauge interest in this newest EFA chapter in formation.

Location: EFA Office, 71 West 23 St., 4th Floor, Manhattan

Using Social Media to Make Contacts and Generate Leads

Wednesday, December 31, 1969

Corey Durkin will discuss how to use LinkedIn, Facebook, Twitter, and Pinterest to broaden our social media networks, generate leads, and find more clients.

Using Social Media to Generate Leads

Wednesday, December 31, 1969

Corey Durkin will discuss how to use sites like LinkedIn, Facebook, Twitter, and Pinterest to broaden social media networks, make contacts, generate leads, and find more clients.

Make Contacts and Generate Leads

Wednesday, December 31, 1969

Corey Durkin will discuss how to use social media networking sites like LinkedIn, Facebook, Twitter, and Pinterest to make contacts, generate leads, and find more clients.

Brooklyn Book Festival 2016

Wednesday, December 31, 1969

Brooklyn Book Festival Volunteers Sunday, September 18, 10:00 a.m. to 6:00 p.m.

The festival takes place in the outdoor plaza at Brooklyn Borough Hall, 209 Joralemon Street. There are over 200 publishers, presses, booksellers, and literary organizations participating this year, and tens of thousands of attendees are expected.

We need volunteers to help staff the EFA booth throughout the day, for two hours or as much time as you spare. You'll be distributing EFA literature and chatting with festival attendees about our organization and what we do. If you are interested in volunteering, please RSVP to chap_nyc@the-efa.org. Thank you!


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